Deyang Mobile Marketing Performance Management System Optimizer

Performance management is an important part of the practice of human resources management. A scientific and effective performance management system plays a vital role in the development of China Mobile, as it relates to whether the human resources of China Mobile are inspired effectively, whether highly motivated personnel is maintained, and, as a result, whether the company can remain invincible in the fierce competition.In the design and application of this paper, we use theories in human resources management, strategic management, organizational behavior and other relevant fields to embody the business principles and main contents of a fair and reasonable evaluation on the company and investigate the performance management approach for improving the overall level of human resources of the Marketing Department of Deyang China Mobile on the basis of systematic research and scientific analysis in order to inspire the potential of employees as far as possible.In the five parts of this paper, the existing performance management approach of the Marketing Department of Deyang China Mobile was systematically analyzed and optimized. In detail, the first part focused on the purpose and background of the research; the second part introduced the relevant theories and operation methods of the performance management; the third part mainly analyzed the basic status and existing problems of the current performance management approach of the Marketing Department of Deyang China Mobile. Taking the overall satisfaction of performance management as a starting point, this part comprehensively analyzed and investigated the planning, implementation, evaluation and communication of performance and the application of performance management results; based on the research and analysis of the first two chapters and guided by the theories of performance management, the fourth part carried out reoptimization in the aspect of planning, process management, evaluation and results application of performance management on the basis of duty analysis; the fifth part mainly set forth the precautions and major methods of the implementation of the new performance management system from the level of the company. In particular, the guarantee of the implementation of the new system and the principles and methods for the continuous optimization and maintenance of the system in the course of future development were described.