Research On Yd Of The Company's Marketing Services Channel Change

marketing channel is in the traditional circulation plan duty,is in the suitable time, delivers the right amount product the suitable sale point,and by the suitable exhibition way,presents the product in the goal market consumer at present,selects and purchases by the convenient consumer,the marketing channel is depends on exterior strength the union,must invest the massive time to be able to establish,it represents between the company and middle man's long-term pledge,also is representing a company's marketing combination strategy choice,therefore,in choice marketing channel time, must have to pay attention to the marketing environment the tendency change,plans enterprise's marketing channel by the long-term judgment.Our country Present stage Correspondence Enterprise's marketing channel,is under the original posts and telecommunications selling area sole direct sale way,along with several year telecommunication control relaxation,formed spontaneously has managed oneself the selling area,the cooperation selling area,the business agent and so on many kinds of channel coexisting aspect.Played the promotion in the communication industry developing process,the supplement,the prosperity,the service and the advertisement role.But,because lacks the science the plan and the management,the present marketing channel also has some not entirely as desired place.Joins the World Trade Organization along with China,overseas telecommunication operation business enters the Chinese market,Chinese telecommunications industry monopoly management,the high quota profit time announces ended,simultaneously, facing the new competition environment,Chinese telecommunication operation business must set up own status,develops the more widespread marketing channel, under the correspondence operation domain brand-new competition pattern,various operations business in the traffic capacity,aspects and so on service environment as well as product price has launched the keen competition,impelled the correspondence industry fast development.Moreover,this kind of competition the escalate,and will finally transform as the service level competition,the marketing service channel took each kind of service most direct carrier,will be without doubt obtains the success in the service competition the key to be at.This article utilizes the market marketing study and the management science knowledge,from domestic correspondence operation business marketing service channel construction structure present situation obtaining,unifies YD Corporation the marketing service channel structural model,utilizes the SWOT analytic method,has promulgated the YD Corporation marketing service channel the main question which exists in the construction process,proposed under the new market competition pattern environment,how unceasingly strengthens and consummates the measure and the construction direction which the YD Corporation marketing service channel constructs.Proposed take the customer as the guidance,through the management and the mechanism innovation,consummates its existing marketing service channel pattern, take constructs the high cover,the high control,the high efficiency marketing service channel as the goal.At the same time,by the 3G time background,did not propose develops the electronic marketing service channel vigorously suggestion.