The Channel Management And Channel Transform Of China Mobile

In a sense, the market is a battlefield. If a successful marketing is compared with somecampaign, then business' channel competition is undoubtedly serious fight in a battlefield.Naturally, there are the disposition of the campaign, transferring arrangement of departmentsas well as enhancement of cooperation and communication. There are mediation mechanismfor conflicts and contradiction and flexible measures based on position changes of opponentsetc. So, the terms of channel design, channel management, channel conflicts, channelcooperation and channel transformation and so on exist in marketing area. Almost everyonecan understand these terms. Why would entrepreneurs like to talk about the king of channelsand academic people like to talk about winning terminals?There are many factors that influence the decisions of which kind of channel ofproducts should be chosen. Several points are following. Those are corporation nature,characteristics of products, status and environment of market, competitive force ofenterprises and life cycle of products. The right channel strategy and accurate channelposition is significant for enterprises in the market.The characteristics of enterprises in the mobile telecommunication industry called thethird industry provide intangible telecommunication services. The most important aspect isconverge manufacturing and consuming process which is different from in other industry. Inmy opinion, tow points should be known to understand channels of mobile telecom. Incontents, channel service are transforming from voice to data. In characteristics, channelsystem are changing from rigidity to flexibility.Channel management and transformation of enterprises in mobile telecom areelaborated from several aspects as following in this paper. The knowledge of channel isintroduced briefly in the first chapter. The operation situation and channel tactics ofenterprises in mobile telecom is analyzed in the second part. The third is significance ofchannel transformation and dealing with channel conflicts combined with the developmenttrend of mobile market. Proposed the new channel support, the drive, the management, thecontrol aspect should pay attention content. Finally summarizes the motion company'schannel management strategy mentality.