Corporate Social Performance Evaluation Model

In recent years, with the deterioration of the global environment as well as a host of other social issues highlight the growing, raised the specter of the natural environment, living environment, as well as concerns the development of human society. Essentially, the enterprise is belonging to the community. So, in order to achieve the enterprise's social values, it must focused on the protection of the environment, complied with social ethics and assumed responsibility for the charity like the Citizens which based on achieving their own survival.First of all, this paper reviews and summarizes the introduction of several representative theoretical stages since the theory of social responsibility put forward, and pointing out that, the corporate citizenship theory is the latest stage of the social responsibility theory. At the same time, the paper also reviews the various evaluation models of corporate social performance and pointed out the progresses and shortcomings of these models respectively, which provides a reference for the establishment of this article.Secondly, on the basis of the corporate citizenship theory, this paper introduced the Maslow hierarchy of needs theory to the theory of corporate citizenship inventively. Considered that, the corporate citizenship also has five different levels like survival needs, security needs, social ownership needs, community respect needs and self-fulfillment needs. Combine with the stakeholder theory, this paper argues that the needs of corporate citizen satisfaction levels by meeting the different levels of stakeholders to achieve. Explore these theoretical models for the establishment of this article and the next will provide a solid theoretical foundation.Finally, according to the theory above-mentioned, this paper builds the Social performance evaluation model based on corporate citizenship's hierarchy of needs. Then, designed different indicators for different stakeholders, and empowered the indicators by the Expert Choice software in accordance with the application of AHP. In order to verify the correctly of the above theory, this paper selected four Iron and Steel industry for applied research, and comments the research results.