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Beihai City Development Strategy: The Combination Of City Marketing And Urban Planning Perspective

Posted on:2010-12-14Degree:MasterType:Thesis
Country:ChinaCandidate:L Z YangFull Text:PDF
GTID:2199360275492136Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Through view of urban marketing and urban planning, with methods of historical comparison, SWOT Analysis and case study, the paper takes a deep,comprehensive and systematic study for Beihai's development strategy, analyzing why Beihai lags behind. Meanwhile, some helpful enlightenment for Beihai's development is gained from the successful cases of other cities.
Keywords/Search Tags:development strategy, urban planning, urban marketing
PDF Full Text Request
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