Development Strategy Of Shanghai Tongji Urban Planning & Design Institute

Shanghai Tongji Urban Planning and Design Institute(hereinafter abbreviated as "Planning Institute")as a unit of Tongji University,was formally established in1996.Before its founding,it belonged to the Institute of Planning and Architecture,and as the first batch of professional institutions in China to obtain Class A qualification of cities and tourism after completing the founder program.With the rapid marketization and urbanization of our country in recent years,at the same time,thanks to the professional and technical assistance provided by Tongji University,Tongji Planning Institute has achieved remarkable development in the more than 20 years since its establishment and gradually evolved into the overall situation of our country One of the most powerful planning and design agencies.With the continuous deepening of the current market economy reform,the supporting legal system has also been perfected.There is a higher level of specialization in service demand.At the same time,the overall service system tends to be complicated.However,on the basis of maintaining rapid growth,Tongji Planning Institute is also facing various shortcomings of the extensive model and evolving into a significant hidden danger in the overall growth of the enterprise.In the new environment,how to maintain the basic trend of development,and then evolve into a comprehensive competitive advantage in the modern environment,and how to achieve an effective transition to a mature company are part of the key issues in the construction of the Planning Institute in recent years.The thesis centers on Tongji Planning Institute to carry out targeted analysis,based on the modern theoretical guidelines and research programs,and takes the development work in the current transitional stage as the starting point.At the same time,taking the strategic analysis on urban planning as the benchmark,From the perspective of the internal and external environment of the growth of enterprises;relying on the advantages and disadvantages of the enterprises,and then clarifying the basic orientation of the enterprises in the future growth stage,putting forward thebrand image of "shaping Tongji Planning" and adhering to the principle of "Environment " development vision,at the same time at the strategic level is committed to building a sound " university urban planning industrial cluster platform." Based on the above-mentioned strategic thinking,the article designs corresponding practical opinions in three perspectives: organizational efficiency,talent priority and collaborative innovation.And rely on the field of in-depth exploration and hard work,Tongji Planning Institute is committed to running schools from the initial small and medium enterprises,and thus developed into an independent brand with a modern large-scale enterprises.