Study On The Urban Development Strategy Planning Under The Guidance Of City Marketing

With the deepening of globalization, the conditions for the development of nations and regions become more and more flat, resulting in material conditions in a broader range of circulation. Cities face more intense competition in the market while entering a higher platform. In the current, under the environment of global economical and social transformation, the development of the city is more severely affected by the external conditions. Therefore, cities need to stand ready to respond to market changes and find their position and make strategies.Under a major transformation and reconstruction of China, national strategies need to be implemented in further planning. During this period, with the interactive acceleration of East and Midwest, internal and external factors of city development flow, evolve, combine and affect urban direction of government and management. Driving forces of industrial development, changes of consumer demand, conversion of urban functions and concepts of people-oriented and sustainable development bring the emergence of new changes in the urban space.Meanwhile, China’s urban planning system is converting from the top-down plan-oriented to bottom-up market-oriented, so it is required to study on external environment to identify the city and strengthen the implementation of the plan in the planning process. As a type of planning of more adaptable and implemental, Strategic planning is more open to pave the way for the planning system in transition. Now numerous cities enhance their influence in the market by city marketing, especially by new opportunities of urban space development, so as to enhance market share and improve city management. So I departure from both studies of city marketing and strategic planning and hope to investigate the research of target market, competitors and other aspects from city marketing. At last this article builds a marketing-oriented strategic planning framework, and has a empirical research by Chuzhou strategic planning.This chapter is organized as follows:The first chapter is an introduction. Elaborate on the research background, significance, research ideas and methods to make a preparation and design the route for the research.The second chapter is about an overview of the progress in the study of city marketing and urban development strategic. Summarize the development process of the marketing, city marketing and strategic planning, as well as the existing binding studies. The third chapter is to analyze the relationship between the city marketing and urban development strategic planning. Through the analysis of both systems of them, sum up the personality and commonalities of the two and explore the possibility of learning from each other, so as to draw contents of strategic planning should be concerned combined of city marketing.The fourth chapter is about marketing-oriented strategic planning based on the preceding analysis. From the macro analysis to fundamental analysis, from the research perspective of market demand of marketing, carry out specific strategic research and marketing tools, and put forward the overall marketing-oriented strategic planning process.The fifth chapter is about the case study of the example of Chuzhou city.The sixth chapter summarizes the main conclusions of this study, and studies the problems and research directions for outlook.