| Direct Mail Media can be called Direct Marketing. Direct Mail Media has so manyadvantages just like short post period, object, quantity, frequency and format are all flexible,and the post result can be monitoring. In China, Direct Mail Media has great developmentpotential. How to develop the Direct Mail Media in the present economic environment is thecore problem for this paper.Different area has different economic structure and different economic traits, then, theproblem of how to analysis the living condition of Direct Mail Media and solve the problem itfaced is the most important question for Future Development of Direct Mail Media.For solved this problem, this paper use document analysis combine with contrastiveanalysis and interviewing method combine with questiomaire approach for research. Thispaper is divided into five parts, the first part in addition to the significance and researchmethod that the, but also to direct mail media and straight complex marketing methods arebriefly introduced. The second part of the article by questionnaire survey and interview intothe method of combining the Changchun media straight mail the present situation to carry onthe data collecting and combing, including: direct mail media development of themacroscopic environment, the public direct mail media awareness, cooperation manufacturerfor direct mail media evaluation, direct mail media performance and direct mail media andother media competition situation. The third part is in the second part, based on the use of dataand the interview records on Changchun of the direct mail to analysis the current situation ofthe media and long pointed out that direct mail media question which exists in thedevelopment. The fourth part is the countermeasures part, this part in the third part, on thebasis of the existing problems to give the corresponding solution Suggestions, and points outthe future development direction of direct mail media. The fifth part is the conclusion for thispaper. |
PDF Full Text Request