The Xj Elevator Company Strategic Studies

Revolving around the XJ Elevator Co. Ltd., this thesis uses traditional SWOT analytical method to make a thorough research on XJ's development environment as well as management and conduct a full analysis on the problems which the enterprise existed and the threats it confronted from the view of enterprising strategic thinking. The purpose of this paper is to figure out fitting measures and make out detailed strategic plans to help XJ Elevator Co. Ltd. realise the difficulties and chances they are confronted during the development. Meanwhile, this paper provides some proper ways of management to assist it in catching chances to overcome difficulties so as to make it strengthen gradually and exert some suggestions on our domestic elevator industry at this stage.This thesis makes use of abundant market investigation and research files and carries out a deepgoing analysis to make the formulation and performance of strategy maximumly accord with the market competition nowadays and the direction in the future. In addition, this thesis has some guiding meaning to the chances and menaces coexisting in elevator industry at this moment. It also proposes some constructive strategic thinking and framework of development, including the solution to the problems at present and the master of the developing direction in the future.