| After entering the 21 st century,the trend of world economic integration is increasingly obvious.China is playing an increasingly important role on the world economic stage.Many brands and companies from all over the world are flooding into the Chinese market.With the improvement of productivity and the continuous enrichment of people’s material and cultural life,people’s requirements for life and product quality are increasingly improved.In this paper,S Enterprise is taken as a special subject to study its industry and China’s economic development related to it.By combining the internal environment,external environment and industry development prospects of the enterprise,a strategic transformation planning is carried out on the basis of the enterprise’s current brand and operation situation..I suggest a growth-oriented strategy for the company.By using its advantages and opportunities to make up for the impact of market competition and changes.So as to enhance its strengths and avoid weaknesses,improve its overall competitiveness.Help the enterprise to build and strengthen its core competitiveness.Based on the analysis of industry and market demand changes,help the company seeks for new potential markets and competitive points.Then lays out its strategy in blue sea market through forward-looking strategic planning to seize market opportunities in advance.By reviewing the disadvantages brought by their own shortcomings and environmental changes can help the enterprises to make a choice.Which will avoid and optimize the allocation of resources to maximize the benefit transformation of limited resources.By strengthening its own brand and product quality advantage to further strengthen its core competitiveness.Trying to analysis the transformation of market demand to cooperate with the advantages of research and development ability.The company should develop high safety products to meet the current consumer demand of environmental protection and energy saving.About the talent strategy,I suggest that they should build the training project to reserve relevant technical and management personnel.At the same time they should introduce talents and provide a broader space of development to existing staff.Trying to achieve common progress of the enterprise and staff.And then,for promoting the development of Chinese market layout.To adjust the allocation of resources.Apply the related technology and manpower support to market will be developed.By enhancing the overall service and management level of the weaker branches,improve the situation of uneven on the management and service around the country.To prepare for the development of the Midwest market of China.Help the enterprise to build a good brand image,improve the overall quality of service and management. |