The Auto Companies Competitive

The competitive power of enterprises determines that of nation. It might be concluded that the growth of enterprises' competitive power will both boom the national economy and promote the overall national strength. On this ground, the theory and practice of competence of enterprises grabs full attention of both general public and researchers.Automotive industry shows great vitality from the day when it emerged. After more than 100 years developed it has turned into one of the most powerful industries of world economy. And it's level is an important mark which measure the nation's competence.There is a big gap in the competence of enterprises between China and western developed countries. After China enter WTO, enterprises are confronted with multinational serious challenge. Auto industry stands in the breath. .International auto giants make compressive stress to Chinese enterprises because of abundant capital, mighty technology and efficient management level. In other words, the Chinese enterprises must face competition both national and abroad. It is significant to Chinese auto industry and national competitive power that impersonally appraise and analyse auto enterprises' competitive power.The paper consists of five parts. The first part puts up the question, makes the purpose, significance and innovative point. The second part looks back the history of competitive power, introduces the definition and the genres. Brief introduction is also made on the competitive power theories applied in this thesis. The third part introduces the actuality of auto industry and competitive power of enterprises. The forth part analyse auto industry with Diamond Model and introduces the background. The fifth part looks back the history of FAW car and analyse the competitive power of FAW car with Five Force Model. Finally, it proved the methods and measures to improve the competitive power of enterprises.