Show Visitors To Experience The Ancient Village Tourism Landscape

With the coming of the experience economic times, people's tourism activities are no longer satisfing traditional sightseeing, leisure and shopping, but pursuiting high-quality and diversifical tourist experience. Tourist operators' central task are no longer simply providing tourism products and services, but creating unforgettable travel experience for tourist. In recent years, ancient village which is rich in connotation tourist resources attracted a large number of tourists. Because it can better meet the aesthetic, education, escape, and entertainment experience needs of contemporary people. In the ancient village tourist resources development, it is very important to design travel landscape display content and display way from the perspective of tourists' experience. Empirical research methods and quantitative research methods are used to expand the understanding of tourist experience and ancient village travel landscape display, which can not only enrich and improve tourism discipline theory, but also provide information for visitors' decision-making and ancient village tourism development in practice level.This paper research ancient village tourism landscape from visitors experience perspective, By extensive reading literature on tourist experience and ancient village landscape, the author sums up the development of research on tourist experience from home and abroad and analysis composition of ancient village landscape. On this basis, tourist experience investigation questionnaire to Dangjia village of shaaxi province was designed, then data and information about the quality assessment of visitors experience to ancient villages landscape display were collected. SPSS software were used for survey data processing. Such as descriptive statistics, factor analysis, correlation analysis, paired samples T test and IPA Grid Analysis.The author gets conclusions as follow:(1)According to the literature analysis and field survey, 32 measurements can be summed up in seven main factors and established two levels system of ancient village tourism landscape display.(2)At present, visitors have different expectation to ancient village tourist landscape display content and display way.(3)There are significant differences in tourist expectation and actual experience, leading visitors' experience quality evaluation is not high.(4)The difference quality of visitors experience has complex reasons, there was no significant correlation between tourist gender, age, income and tourists experience quality, but there was some correlation between education level and travel motive of tourist and tourists experience quality.(5)The quality of tourist experience affected their follow-up actions to a certain extent, the tourist who accessed high quality tourist experience have a stronger recommendation and re-visit will.According to the conclusions, the strategy of ancient village tourist landscape display content, display way, Landscape layout and development timing based on the tourist experience were raised.