Dongying Power Company Is Strategic Research

Along with the continuously deepening of the electric power system reform, China gradually relieves its controlling function, demand for power is satisfied in most regions, people's consciousness of participating and supervising strengthens day by day, and all of these bring forward higher request to the development of power supply enterprises in the future . In order to adapt to the new social development situation and enhance the core competitive strength , Dong Ying Power Supply Company has to draw up development strategy with the fact of itself, expand the latent power supply market on the basis of consolidating the existing market , and keep developing continuously and stably according to the scientific outlook on development.Through the market reform progress and successful operating management pattern of the typical power supply enterprises in the world , we know, in order to increase efficiency, decrease the electricity price and enhance the competition, every country has to relax the control and implement market reform. The reform of the Chinese electric power system infuses vitality into electric power enterprises and strengthens their competition consciousness. This essay discusses the present condition of the Chinese electric power market and DongYing Power Supply Company, investigates macro-environment, micro-environment, internal organization structure, resources and the business process, studies the factors of politics, economy, society, technology and five competition forces which affect DongYing Power Supply Company with PEST analysis, SWOT analysis and Five Forces Model, and finds exterior opportunities and threats, internal strengths and weaknesses that DongYing Power Supply Company faces. This essay combines the company' s condition with the best practice of the enterprises in the world, it points out that DongYing Power Supply Company must hold opportunity tightly, develop its competitive advantage, improve technological management, build "big marketing, big service" mode, and carry out low cost and difference strategies. To the powerful rival(Oilfield Power Supply Company), DongYing Power Supply Company implements competition-cooperation win-win strategy, strengthens itself gradually, in the meantime, carries out brand strategy, improves service quality, expands market, and realizes the strategic goal of building modern company. This essay also analyses strategy implementing from organization structure, talented person prompting and culture construction etc. It brings forward the problems that the company needs to resolve in order to make the company develop quickly and healthily. So DongYing Power Supply Company has to set up the development philosophy of "market-oriented ", adjust the company strategy in time with the environment variety, and push forward the company develop steadily.