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The. Yuxing Development Strategy

Posted on:2009-11-23Degree:MasterType:Thesis
Country:ChinaCandidate:X X ZhouFull Text:PDF
GTID:2199360272960290Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Development is an eternal theme of enterprises. But how to develop is an issue to be considered through strategic management. Through strategic management to achive the state of correct developing direction, high operational efficiency and staff satisfaction , this is a bourn of continuous efforts and immutability pursuit. Yuxing' s development is right at a historic moment, whether it can do a good job of positioning itself , pinpoint the further development direction, implement the development plan efficiently, and own long-lasting competitive advantages in the fierce competition in the market to ensure its businesses evergreen is a very realistic and urgent requirements. This article is right an useful study for that.This article set out from four principles of strategic positioning hereinafter. First of all, to analyse by Yuxing company's external strategic environmental factors (including macro, regional, industry, competition, etc.) . Following is to find the internal advantages and development opportunities combined with their own resources situation (including existing resources, finance, management and financing ability, etc.). On this basis, this article also had a SWOT analysis , it create the industry position of company's development, definite the strategic goals of company development, create the path choice and implementation key points of company development strategies. The implementation of the company strategy requires strong management support, therefore, at the end of this article some management supporting topics for the implementation of the strategy to be discussed, Including the organizational changes, incentive mechanism design, human resources management, risk control, corporate culture building aspects , from that to ensure the effective implementation, and so to set out a workable Yuxing company's development strategy.
Keywords/Search Tags:Yuxing Company, Development, Strategy management
PDF Full Text Request
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