Ab Group's Fund Management Applied Research

In the modern finance management, the fund is one of the very important assets of the enterprises. The reasons why there are so many star enterprises close down are closely with the fractures of the fund, such as the Delong Group, the 999 Group and so on. It's also said that some enterprises were changed hands have relations with the short of fund, such as the ShunChi China, the YongLe, etc. As for the growing enterprises, capital almost to be the first problem should be resolved for its' survival and development. "Fund is blood", many experts and scholars think so when it refers to enterprises' fund management. To the real estate company that is well-known for capital-intensive, the fund become the first key actor to its development in the future. Such as the AB Group I served for, which got a fast development in the past few years, has become the model in it's own area, for it's famous use of centralized and decentralized type of fund management.The key of the enterprise group's fund management is how to choose a suitable mode and selected it, then combine it with their own characteristics, successfully organize and make use of a capital management program, but how can we manage it? With this idea's guide, this article is divided into five chapters to talk about it.The Chapterâ… , "Introduction", first proposed the fund management business groups on the purpose and significance of the current fund management and the status of a simple description of this paper and gave an explanation of the research process. Chapterâ…¡"Enterprise Group fund management: theoretical part," introduces the Enterprise Group's fund management basic concepts and theories, key enterprise groups in the fund management model and apply conditions on the note. And adopted a more detailed display of the practice , the allocation of imprest, the internal settlement center, the internal banks, financial companies, such as several models of the functions and characteristics. Chapterâ…¢"Case Analysis: AB Capital Management Group," by the author of AB Capital Management Group of the actual situation that truly demonstrates the AB Group's fund management mode selection process and the adoption of the focus on selected models and business process management The implementation of the results, a more in-depth study. Chapterâ…£"AB Capital Management Group depth analysis", the author of AB Capital Management Group summarized the successes, and AB Capital Management Group in the actual operation of the existing problems, I made some of my own feelings and experiences. Chapterâ…¤"Enterprise Group fund management: future prospects and conclusions", the author of this paper on the subject themselves, by their own management in the future of this new direction and management of fund and some conclusions. Through this thesis, I hope that we can not only master the comprehensive financial management theory, but also to have a deep understanding about the AB Group of fund management theory of practice. Because of reinforcing fund management, it is an important guarantee to improve the operating efficiency of the enterprise fund in the competition in an invincible position and maintain sustainable development.