Strategy Of The Housing Endowment, The Business Market

With the people live longer ,the ratio of the old people grow up very fast. Shang Hai become the first retirement village in China.For most of old people they can depend on the pension to sustain the daily life, when they lost the ability of helping themselves and have to depend on the society retirement service, but they can't afford the high service spending. Some of the old people which have the real state or other property wish to find the way to change the poverty to the high quality retirement lives.The first chapter make a simple statement to the research meaning ,aim and theory framework .the second made a summarization for the status in quo. The third one made an analysis to the middle and high level retirement market and confirm the scope and statement for the marketing retirement style.the fourth chapter discuss the content of the marketing retirement style and make a good statement for the management target ,core competition ,company shareholders construction , organization frame ,target climate ,management style and retirement products etc. the fifth chapter made an analysis to the problem which probably exist in the marketing style. The sixth chapter made an conclusion to marketing management style.The SF company stared to built the marketing retirement style which absorb all kind of society resources and based on the capital management company .also absorbing other society capital under the support of the government, the SF company build an platform—capital management company to change the old people's poverty and the service of retirement organization, make the old people to have the high quality retirement insurance and make the investment company get the long term investment rewards .We used the retirement style which designed in this article to make the first research how to make the need of the old retirement people and how to develop the suitable product to improve the living quality in the retirement village like shanghai.