Carrier Freezer (china) Co., Ltd. Strategic Studies

With the development of globalization the competition between companies become more and more serious. The companies' development more and more rely on the external environment. How to create and execute the company' s strategy and further develop its core competency become more and more important to large companies. So the research in this aspect has the theoretical and practical meanings.This paper takes the company of carrier refrigeration (China) , Ltd as an example analyzing its external and internal commercial environment and raises its strategic status and target and finally provides the detailed development strategies on the basis of using SWOT analyzing tools. At last the paper gives the basic factors to implement the strategies.This paper contains 9 chapters: 1 chapter describes the background and meaning of chose this article and also the research methods. 2 chapter demonstrates the strategy management theory mainly including its development history and theory frame. 3 chapter recovers the company' s development history and the challenge currently facing now.4 chapter analyzes the company' s actually external environment according to industry' s development trend and competition way also micro-economy the company involved. 5 chapter analyzes its internal environment by taking a look into its resources and business situation running now. To further know its internal abilities by analyzing its core competency. 6 chapter raises its strategic status and target and finally provide the detailed development strategies by using SWOT analyzing tools. 7 chapter describes the company' s developing statistics by using 4P analyzing tools. 8 chapter simply points out the managing resources to implement the strategy. 9 chapter is the summary of company' s strategy.This paper has the practical values for carrier refrigeration (china), Ltd.