| Along with the procession of global energy crisis, the oil resource gradually dries up, while the environment suffered the endangerment from the air pollution and globe warming, governments and auto industry more and more aware of the fact that the energy saving and discharge cutting are the main trends of future development of auto-technology. The electric vehicle will be most suitable solution for these two hard technical difficulties.This essay start from the analysis of key technologies development status, market advantage and main trends of Chinese electric vehicle, from the angle of electric grid enterprises, implemented the prediction analysis of electricity quantity and electricity load of Shanghai EV market, On the basis of above studies, the essay explored the market opportunities of electric grid enterprises, came to the cognizance that the development of EV will not only increase the electricity consuming quality and its proportion of final energy consumption, but also balance the electricity load, improve asset utilization efficiency of electric grid enterprises In the marketing mix strategy sector, the research brought forward the position as Mobile Electricity Supplier, then put forward the business choice strategy using Market-Attraction Matrix, defined the Pistil and Petal as Core Products and Additional Services in business choice.In the game analysis sector, the research focused on the different charge price effects on EV end users and EV charge station owners, then put forward the pricing strategy of electric grid enterprises, meanwhile, the research based on different stage of Chinese EV market development, studied penetrating strategy of electric grid enterprises, based on characteristic of Chinese EV market operation, studied two kinds of channel strategy of electric grid enterprises -Expansive Strategy and Defensive Strategy, which two strategies respectively set EV charge station Construction and Operation as its key. |
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