Study Of Competitive Ability And Development Strategy Of Jasmine Tea In Fujian

As the hometown and main production area of Chinese Jasmine Tea, Fujian Province has traditional strength in Jasmine tea industry. There were two splendid achievements of Jasmine Tea industry in history which was represented by Fuzhou Jasmine Tea taking up 70% of China's flower-tea industry. However, after the early 1990s, Hengxian County, which is in Guangxi Zhuang Autonomous Region, has taken place of Fujian to become the largest production industrial base of jasmine flower and Jasmine Tea all over China. Why the splendid Fujian Jasmine Tea industry trends to decline? How can the Jasmine Tea Industry in Fujian enhance its competitive power to take up the 25% of the Jasmine Tea market in China? This is the same subject and challenges all the Fujianese are faced with. .This paper, by analysis of the investigating results and literature review, comprehensively analyzes the outside factors including surroundings affecting industrial development and the inside factors including comparative strengths and competitive strengths of Jasmine Tea with the theories of industrial competitivity, economical management of tea, etc. to present the strategies for revival and advancement of Jasmine Tea Industry by optimizing its industrial structure, improving its production quality, establishing its famous brand, developing its special culture and perfecting its governmental services in order to offer reference for the development of Jasmine Tea Industry to the decision-making departments and managerial staff.