Start-up Company's Financial Strategy. Study

With the transition of economy and development of science and technology, entrepreneurship or new business venture has showed greater significance to national economy. Innovation and entrepreneurship have become the important means of economic development and absorbed the attention of the world.Due to its vulnerability as well as the special internal and external business environment, the financial strategy of entrepreneurial enterprises has its own particular characteristics compared to the common enterprises .Base on the life cycle theory and the process theory of entrepreneurial enterprises, this paper analyses entrepreneurial activities at financial strategy aspects.Entrepreneurial process usually be divided into 4 stages—Pre-startup Stage, Start-up Stage, Growth Stage and Maturity Stage in traditional research. Due to the difference in financial, technical, talent and resources strength in different stages of development, the financial strategy of entrepreneurial enterprises also has different characteristic.In this paper, a further subdivision of entrepreneurial process is carried out, and the research object is defined as enterprise in Late-start up Stage. Based on the particularity of the enterprise in this stage, this paper analyzes the entrepreneurial enterprises'financial goal, environment and tactics in the implementation and evaluation of its financial strategy.