Public Relations Strategy In The International Conflict Management Research

In the history of human being, there are all kinds of conflicts happening continually. As time goes by, as economy and technology develops, conflicts are upgrading and expanding all the time. Nowadays, Scholars focus on three levels of international conflict: political level, economic level and cultural level. International conflict on cultural level appears as the barrier of cross-cultural communication. International conflict on economic level appears as international trade conflict etc. International conflict on political level appears as conflict upgraded from contradiction from two international players with different interest. International players include both enterprise and country, but enterprise belongs to country. No matter whether the international conflict appears between the enterprises or countries, it will upgrade to a lager scale, and causes war. Meanwhile, international conflict between the countries has great impact on the management of enterprises, because it will create a bad atmosphere for economic development. It can be said that international conflict between the countries is harder to solve compared to that between the enterprise, but the way to solve the international conflict between the countries effectively can also be applied to the management of enterprise. With this aim, the author of this article attempts to examine this theme from the aspect of public relations strategic research, in order to manage international conflict, and apply it to the management of enterprise. It's a new trying.