The thesis is focusing on the research of the business development strategy of CSIQ in china market. The thesis also gives suggestion on how to carry out the strategy.The foreword part gives a brief introduction of PV industry, also point out the framework of this thesis. The second chapter is the analysis the status of PV industry and the status of CSIQ Company, also including the roadmap of PV industry. The third chapter is the competition environment analysis, it is inclusive the internal and external environment, base on the SWOT analysis method. The fourth chapter point out the vision and general development strategy of CSIQ based on the result of these analysis of first two chapters. Also introduce the strategy system which includes the business strategy, the technical strategy and the investment strategy. For keeping the material source, we should ally with enterprises in the upper end of the supply chain and invite some related partners join in the CSIQ PV Park. The fifth chapter point out the implementation of the company strategy.Since CSIQ company is a successful listed company in NYSE, the author did an elementary research on strategy of CSIQ company and wish it could be helpful to the development of other PV enterprises in China. |