Shimao Dear Town Project Marketing Strategy Research

The Chinese real estate industry overall development was in recent years rapid, the real estate market already entered the buyers' market by the seller market. Since 2007, the country to the real estate market macroeconomic regulation and control dynamics enlarge, the government to the real estate regulation mainly from the land, the finance and taxation and the financial policy three aspects has obtained, the macroeconomic regulation and control has brought the very tremendous pressure to the property developer. Loud real estate developers develop towards two, city of the strategic hinterland of China from the airline city in our country gradually, our group company is under this kind of background, Develop the real estate project taking in Shaoxing of Zhejiang.This article is directed primarily to the situation analysis of market of real estate of Shaoxing, respect that consumer behaviour analysis of commodity apartment, main rival of our company and product analysis, products market orientation, marketing tactics, marketing innov Respect marketing innovates,etc. doing research and discussion. The purpose is for making the real estate products of the suitable local demand of Shaoxing, make the rational marketing tactics, expect the project is sold smoothly, It can be that the company create the good real estate and develop profits, thus make the successful development of the project.