Research On The Marketing Strategy Of D Project Of Huludao J Real Estate Company

D Project of J Real Estate Company,an important project in Northeast core economic belt is located in Huludao City,which is a mid-to-high end real estate project mainly on housing,leisure,health preservation and large-scale entertainment.This thesis aims at increasing the market share of D Project in Huludao real estate market,accomplishing the sales targets of Project 6 and Project 7 as soon as possible,achieving the fastest recycling of economic benefits and realizing the value of D Project.Taking Project 6 and Project 7 as examples,this thesis is based on the sales experience of Project 5,the marketing theory and the status quo of domestic and overseas development.The author starts from the actual situation,concerns the national policy and the requirements of the market background and lays emphasis on the in-depth analysis of marketing strategies.By means of literature review and SWOT analysis,the author develops the marketing strategies which are suitable for the development of D Project.This thesis consists of six parts.The first chapter is the preface,which makes an analysis of the national real estate policy on the macro level and gives a general direction for the marketing strategies of D Project.This part also makes an accurate analysis on the meaning of implementing a reasonable marketing strategy,thereby draws the necessities of implementing the adjusted marketing strategy on Project 6 and Project 7.To begin with the theory,the second chapter introduces the related marketing theories on real estate systematically.The third chapter centers on a detailed analysis on the marketing environment of D Project.In this part,the author compares the development of the fore five projects and the construction of Project 6 and Project 7,evaluates the scale of J Real Estate Company and studies the background,the market opportunity and the development status of competitors.The fourth chapter presents corresponding marketing strategies for Project 6 and Project 7.Taking the specific marketing strategy as the starting point,the author analyzes the requirements of consumer groups so as to position its market,define and complete the marketing strategy.The fifth chapter offers guarantee measures and proposes a reasonable solution,which mainly concern the prediction and the risk aversion in the sales process of D Project.The sixth chapter draws a conclusion and expects the prospect of D Project.