Innovative Research Of The Traditional Tourist Image Of The City

Tourism image is one of the hottest issues in the research of tourism destination. With the boom of the Chinese tourism development and the fierce market competition, tourism image research has drawed more and more attention recently. Established their own images for decades , traditional tourism cities enjoyed the stable market shares and tourism income, therefore, their image re-create problem has long been ignored. Besed on this reality, this thesis run a case study of NanJing, imply to find out problems during the city's re-create tourism image work, discuss the proper method and system for the similar work in traditional tourism cities, in order to fulfill the practical needs and enrish theoretical content.Generally, this paper states its points by the following four parts: Part one is the theoretically research of tourism image, life cycle of tourism destination and the development of tourism in NanJing. Part two is the component analysis of NanJing's image, including NanJing's geographical location, the city's historical character, its various tourism resources and the generally description of NanJing's tourism image during different periods. "Fraternity city" ---NanJing's new image, basically match up the city's unique character. Based on this opinion, after the tourism image investigation within tourists and citizens of NanJing, I find out "fraternity city"is not well-accepted by target audience. Furthermore, I analyze the reason why it happens in part three. The final part of this paper start with the principles of new image establishment, then focus on how to bulid up "fraternity city" in the following perspectives: how to explore and show the new image, government's role during the process and how to spread this new image systematically.