Create The Group's Diverse Difficulties, Causes And Countermeasures

Basing on relative theories about diversification and comparison between the success and failure of the diversified enterprises at home and abroad, this essay impersonally analyses the diversified strategies of Gongchuang Group as well as the reasons for the adverse conditions she is facing at present. In my opinion, Gongchuang's decision to lead diversified strategies is out of necessity, which lays a solid foundation for her development in the future. As long as she tackles the existing problems, the Group will find her way out. Therefore, this essay gives opinion and practical suggestion on how Gongchuang gets out of the predicament and achieves sustainable development. The study of the predicament, causes and suggestion of Gongchuang's diversification is not only of great practical significance to her sustainable development but also contributes referential experience to the diversification strategy of the private enterprises in our country.As one of the enterprise development strategies, diversification is hard to been judged right or wrong. The key to success of diversification lies in aborative analysis of the external environment and internal conditions. Thus, enterprises should select the suitable diversified pattern according to their own conditions and seize the opportunities before they take action. Only in this way, step by step, will they achieve success in diversification implementation.