Beijing Netcom Ericsson Ims System Business To Promote Project Management

With the economic quick development and tough telecom industry competition in China, Telecom operators urge to attract potential subscribes with the new technical solution, get more revenue as well as decrease the internal operation cost, thereby profit of telecom operator could be increased. From providing of new telecom platform and multimedia service point of view, IMS (IP Multimedia Solution) will be the next-generation telecom platform and with high-speed development during current years. IMS will contribute on improving the telecom operator's revenue and increase more high-end subscribers and provide multimedia service in the converged fixed and mobile telecom networks.BCC (Beijing Netcom Communication Company) is the partner of 2008 Beijing Olympic Games, it's also one of the traditional fixed network operator in China, BCC treated the "Broadband Network, Olympic Game, International" as their business strategy. Ericsson is the leader of both mobile and fixed telecom network. BCC can reach their business strategy by introduction Ericsson's leading IMS solution. It's the typical win-win solution.The IMS business development project has been established within Ericsson China to reach the IMS NPI (New Product Introduction) target, In order to secure the contract and get benefit in the end, the project team do feasibility study for BCC in the beginning, provide the IMS business analysis and investment/surplus analysis before the official technical solution and fulfill the business solution in the end. During the business development project duration, the project also has the good performance on the management of organization, time-schedule, internal/external communication and the control of the risk.This project has also focused on innovative business development and implementation of multiple-target management, telecom risk management through theoretical statement and case study. I do hope this related conclusions and recommendations may contribute to a good understanding of how to improve the business development project in telecom enterprise. And hope it can come out with valuable recommendation to others who are interested in innovative business model implementation.