China's Dual Heritage Tourism Resources Development

The inheritance of the world is the prominent sample of "the Human's Wisdom and the Human's Masterpiece" .These precious resources are regarded as the human common wealth by the world various races' people by its distinctive quality, no renewability as well as the vital significance regarding the human's history, the reality and the future. The precious value of the dual inheritance of the world nature and cultural is especially outstandingly. It should be aroused people's more interests to this kind of inheritance's development and protection.The article took the relation between human and earth theory, the circulative economic theory, the sustainable development theory and the strategic management theory as the instruction, and it synthetically used knowledge of inheritance, tourism, economy, resources, marketing, system theory as well as correlative principles and methods, and it also carried on the limits to the concept of traveling inheritance to analyze the characteristic of dual inheritance and the influence factors of its development, and carried on Mountain Tai scenic spot's dual inheritance tourist resources and its tourist market; It also discussed the present situation and the origin of Mountain Tai scenic spot, proposing the adopting development pattern and strategies for Mountain Tai scenic spot; Finally, it put forward the proposal to Mountain Tai scenic spot's dual inheritance traveling.This article altogether divides into five parts:Chapter One Introduction: It carried on a simple introduction to the topic's research present situation, the research goal, the research significance, the research technique and so on.Chapter Two: It was cleared about the correlative concept and the connotation of the inheritance traveling, constructed the paper rationale by the relations between human and earth theory, the circulative economic theory, the sustainable development theory and the strategic management theory. It also discussed the influencing factors to the culture and nature dual inheritance tourist resources' development and inheritance tourist resources' own characteristics.Chapter Three: An analysis to the Traveling Development Present Situation of Mountain Tai Scenic Spot: It introduced scenic spot's survey of tourist resources, and it has also carried on the SWOT analysis to it. It summarized the problems which existed in the developmental protection process and carried on the summary analysis to the primary causes by researching the present situations of traveling products and protections Mountain Tai scenic spot's.Chapter Four: It carried on the generalized analysis to the domestic source of tourists market's demographic characteristic, the source of tourists market's demands by chance as well as the source of tourists market's consumer behavior and the degree of satisfaction on the questionnaire's foundation.Chapter Five: According to the principle of sustainable development, resources development using superiority supplementary and resources sharing and the principle of market orienting, it chose the development pattern of Mountain Tai scenic spot; Based on the first several chapters of research's foundation, it proposed Mountain Tai scenic spot tourist resources' developmental countermeasures from the management system reform, the realization marketability operation, the optimized traveling product, the scenic area image mold, the development traveling commodity market, enhancing protective measures and so on...