Profitable Growth-oriented Shopping Center Service Innovation

Since 1990s, shopping center was developed fastly in China. The amount of shopping increased greatly during this period .Modern shopping center was produced in The United of America. After World Warâ…¡many shopping centers were constructed in America with the industrial city construction, family structure variety and highway system enlargement. For shopping center obtained great success, many other countries began to construct shopping center in 1960s.Because of fast developing of economy in 1990s ,China already had condition to develop shopping center. In fact there were many shopping center were constructed since 1990s.But there were many shopping center were not very successful.Independent innovation is a state level stratagem of China. The whole community is highly attracted by innovation. It is not only manufacture enterprise need innovation ,but service enterprise also need innovation .shopping center is typical service enterprise .Innovation is main way for shopping center to construct honesty costume and realize profit growth..Concept and developing history of shopping center are introduced and condition of developing shopping center in China is analysed in chapter 2 of this paper. Characteristic and model of shopping center service innovation are introduced in chapter 3.Service innovation of shopping center based no payoff increasing is introduced in chapter .