Localization Studies Of Leeco Shopping Center

Le Teeco supermarket company under the broad Prudential Group, itself a subsidiary of real estate development, the supermarket is now easy to buy music based on long-term development plans in the city center, a 60,000 square meters self-built integrated shopping, music shopping to be easy to buy five-story building on the ground, the negative layer of construction, the basis of commercial floor area of 60,000 square meters of total computing, ground and underground are ten thousand square meters each. The largest scale and efficiency to enhance their competitiveness. Teeco Shopping Centre to establish the need for music because music Teeco supermarket in the city of Ping ding shan three lines, six stores operating a total area of million square meters, with annual sales of less than 1 million global retail giant Wal-Mart, Carrefour into China later, in Shanghai, Zhengzhou and shop area are single-store operators more than 1 million annual sales in a single store over 2 million, with Wal-Mart, Carrefour started to engage in third-tier cities, music easy to buy the supermarket at the current sales less than the size to compete with the supermarkets, Teeco can not be bigger if the music, as long as Wal-Mart or Carrefour to enter any one of Pingdingshan, easy to purchase music is not competitive, and to seek survival must do first big music do Teeco Strong, easy to buy music is urgent to establish the shopping center.Teeco Shopping Centre Le positioning determines the success or failure of this project, Le Teeco shopping center position, to do with one set of economic and social benefits, you must go one with distinctive features, emphasizing the differences in management of the project. Differences in management must be fully investigated and market research. Easy to purchase music through the designated shopping district, with the format of the district’s investigation and research environment, learn from each other on the music format targeting Teeco shopping center, followed by Teeco music source and target potential source analysis and study, have the Lok positioning of goods purchased, and then attract customers through the shopping center success factors force study found the most objective source of concern to several key factors. District, tourists, attract customers come to power three content analysis of the ultimate music easy to purchase shopping center location and overall planning.