Comparative Study On Chinese And Foreign Timeshare Development

Time share, an edge emerging industry which well integrates the real estate industry, tourism, finance and IT industry, has broad development prospects and great market potential judging from the development of timeshare abroad.Nowadays, the development of time share in China is still at a preliminary stage, and it carries many problems. Scholars and the experts in the industry have mixed points of view.This essay compares and analyzes the time share industries at home and abroad based on the course and the mode of development, its prospect and other aspects, as well as posting suggestions to existing problems in the development of timeshares at home.Chapter one is the literature review of the time share. It mainly includes the orientation and the significance of the present study and the literature review about the time share home and abroad.Chapter two introduces the definitions of some related terms and proposes the research hypotheses. On the one hand, it serves as a theoretical basis for constructing the time share; on the other hand, based on the previous study the author seeks to create a new way to studying this topic.Chapter three analyses the different current status quos of the development of the timeshare products in domestic and overseas. Since we introduced the timeshare products in the 1990s and the formulation of related laws and regulations is still on the way, the market of the timeshare products is not full formed. However, the same industry overseas has been developed for more than 40 years, and many companies in this field have been successfully operating for many years. Moreover, many countries have formulated a related laws and regulations, and gained advanced marketing experience.Chapter four analyses the different developing patterns of timeshare at home and abroad. Since the overseas timeshare was produced under the conditions of developed economies, mature society culture and full formulated law, its developing pattern is comparatively mature. While, early in the development, the domestic timeshare made used of foreign models rather than combine the principle and the practice together. Later, some companies began to explore the localization pattern.Chapter five analyses the different developments of domestic and overseas timeshare industry. By comparing the market environment, corporate marketing and services, and exchanging networks of the development of the timeshare, the essay analyzes the existing gap between the timeshare industries at home and abroad. Our government and enterprises should take into account the Chinese economic and social background, and further strengthen the localization of the timeshare industry.Chapter six is the conclusion of proposals to existing problems in domestic timeshare industry. Chinese enterprises and the government should learn from the advanced experience and methods from the course of development of timeshare abroad. We can fully study the pattern of the timeshare industry abroad, grab its essence and make use of the outcome explored by developed countries.