Chunfeng Motorcycles Customer Satisfaction Measurement

With the competing increasingly of the market, the motorcycle industry has just been on the prowl period in the industry development procession. Each of business enterprises all aggressively investigate the business enterprise existence and the road of the development, under the market competition environment of the vehemence, the Chun Feng Group leads the vision to the customer body, into" customer satisfaction" principle, promoting to take market as the direction, taking the customer satisfaction as the target, practices the product difference turning of the business enterprise management strategy, actively opens the satisfaction research, putting the customer need on the initial position, to improve the customer satisfied level, the exaltation brand popularity, to do the high-quality product, to provide the satisfied service. Which in further will take the good public effect in the customer, and the extension market share, thus increasing the product income and profits. Changeing according to this strategy exactly, for business enterprise to measure and evaluate the customer satisfaction , and to speak of the strategy plan in. As an important not economic index signs that the evaluation result conducts and acts the measurement to the business enterprise management results level.This thesis aim is synthesizing the customer satisfaction level of the measurement and the evaluation Chun Feng motor products, all carrying on the thorough research in the product function and the service ability both sides, according the evaluation result to put the management measurement of the customer satisfaction forward to solve problem.