It To Integrate The Teaching Of Marketing Management

Every country is facing keener competition in the industrial and information societies, which includes economic strength competition and science and technology competition. In the final analysis, the competition is about talented persons which depend on education.The purpose of this thesis is to carry out a thorough research into integrating information technology into marketing management course in terms of theory and practice, according to the characteristics of marketing management course. By integrating information technology into marketing management course, the advantage of information technology should be applied to make class teaching more attractive for students, improve class teaching structure and promote teaching efficiency. Information technology is also used to fully display students' initiative and creativeness. It can build up the ideal teaching environment in order to develop students' creative ability and getting information ability and to achieve educational purpose.