Jiangsu The Tombolo Market Positioning And Marketing Strategy Research

With rich resources and special scenery, island enjoys high tourist value and bright future in China. With the gradual development of domestic tourism, island tourism has developed rapidly. Though the island of our country has already utilized for thousands of years, it is only the course in decades to really develop the island tourism. As the travel industry of our country develops to vertical profound level, various kinds of travel resources are developed into the travel products in succession, the development of the travel resources of hot spring is paid much attention by the local government and tourist circle. Island tourism has already become another new developing travel theme in our country, after the mountains and rivers scene, large-scale amusement park, holiday village, theme Park, city tour. However, contrary to the flourishing development of island tourism, research work just starts in China, and it lacks corresponding theoretical direction, overall market analysis, systematic marketing tactics to study etc.This paper took the project of Liandao tourism as an example, to explore how a travel industry project positioned itself in a certain area. On one hand, this article carefully researched the Liandao tourism project with detail information on its history of development and views of current operation. On the other hand, it used questionnaires to study and analyze the project from the perspectives of tourists to identify its market characters and the demands of consumer. It also, drew the conclusion of the Liandao tourism's positioning and strategy of operation through above research and analysis. This article provided suggestion to the specific tourism project development. It also discussed the questions that needed further study.