A Study On The Mechanism Of Public Financial Investment In Public Cultural Service System Construction

Public cultural service system is one of the important parts in the public service system of modern government. To promote public cultural construction, and thus to build by and by a complete public cultural service system which covers the whole society, is of indispensable importance in the accumulation, inheritance and develop national culture, in the prosperity of Socialist advanced culture, in the realization of citizen's cultural requirements, in the promotion of cultural exchange, as well as in the construction of a new nation. Therefore, in the background of constructing harmonious society, designing scientifically the system of public financial investment, and increasing the effect of financial capital, holds very practical meaning to the good and rapid development of public cultural work. In this process, the key issue is the public financial investment system in the construction of public cultural service system.This paper, starting from the study of the definition of public cultural service system, expounds the value, theoretical basis and innovative viewpoints of the study of public financial investment system in the construction of public cultural service system, and analyses the current situation of public financial investment in Chinese public cultural service system. On the basis of requirement-supply theory, the paper argues that, with the presently abundant fund, the government should take it as its main financial investment to expand the construction of public service as public cultural service system, and complete its function of public service. However, there are still a couple of problems in the public financial investment in the public cultural construction in China, for example, the total investment from public finance is not adequate, the investor is still not manifold, the social participation is still insufficient, the investment is not flexible enough, and the system of investment is not stable and ensured. The paper argues that the reasons for these problems are threefold: first, the system of cultural administration is rigid; second, the current system of public financial administration in China doesn't encourage increase in public cultural construction; third, China is now in want of advanced cultural sponsoring system. Based on the analysis of the present situation and its causes, the paper puts forward a package of countermeasures, such as increasing the public financial investment, encouraging different social aspects to participate in the investment, creating new means of investment, building a reliable system, and completing the evaluation of public financial investment. In the analysis of the case of Minhang District, the paper casts light on the fact of people's enhanced spiritual and cultural requirements with the rapid economic development, and the disparity between the current condition in Minhang District and people's requirements. As solutions, the paper contends that government can increase public financial investment to cultural construction; exert more influence in the construction of public cultural service system; innovate new means of investment; encourage NGO, private institutions, communities and other social aspects to participate in the construction of public cultural service system; strengthen supervision upon and administration of the capital invested in public cultural service, adopt certain evaluation system in the enhancement of the effect of the capital, and thus enable public finance to exert dominant function in the construction of public cultural service system.