Listed Banks Competitiveness Evaluation And Empirical Analysis

In the year of 2007, Chinese banks appeared in the stock market, and it's an important interim of the banking comprehensive opening. Facing the stern competitive situation, how to accelerate the China commercial bank's reform advancement, establish conforms to the international convention, suits the modern commercial bank system with the Chinese national condition, strengthen listed banks strategic plan ability, the service innovate ability, the management innovate and guard risk ability, thus comprehensively promotes bank's competitiveness, appears extremely important.This paper firstly systematically reviews domestic and foreign research results about competitive theory, union commercial bank specialty, then define the conception and characteristic of listed commercial bank's competitiveness. Next, establish appraisal index system of the commercial bank competitiveness, and choice appraisal method. Followly, under the principle of competitiveness index system, construct commercial bank competitiveness appraisal index system which including scale strength, internal govern structure, risk management, manage achievement, continual develop ability, product and service. Again, determin the combine appraisal law, in order to the appraisal more objective and correct. Then, apply the combined appraisal law in empirical research in example often listed bank. Order competitiveness position, makes the overall appraisal and every banks competitiveness analysis. Finally, according to the appraisal result, puts forward the promotion commercial bank competitiveness countermeasure proposal from the market value management, flow bank, talented person construct, and management.The appraisal result showes that the state-owned bank's competitiveness has enhanced after list on the stock market and reform the joint stock system. In the ten listed banks, China Merchant Bank sit steadily highest post due to good achievement performance, the Shenzhen Development Bank arranges final because of high ill loans. Compare to the foreign banks, Chinese banks still have huge gap.The innovations in the paper conclude four aspects. First, under the principle of competitiveness index system, construct commercial bank competitiveness appraisal index system which including scale strength, internal govern structure, risk management, manage achievement, continual develop ability, product and service. Second, introduce economy value added, price earning ratio, has offset the bank profit target appraisal flaw, enhance the market and foresightedness significance. Third, quantify subject index. For example, the internal govern structure with the circulation stock proportion, the free cash current. The product and the service data synthesizes by the net investigation. Four, the combined appraisal law is scientific and reasonable. At first, union subjective and the objective method .Use the level analytic method and the entropy power law, the gray connection analytic method, the BP nerve network law separately appraise, then uses the fuzzy Borda law combined result, enhanced the appraisal scientific.