Empirical Analysis And Upgrading Strategy Study On Listed Companies Of China's Banking Industry

With coming into the WTO, as well as under the the impact of opening up the financial markets and the financial crisis, the competition among banks has become unprecedented fierce in China. Whether the banks of China can survive and develop in the competition or not, which is related to the safety of China's financial system.Therefore, nowadays, it is urgent to solve the problems which are evaluating the competitiveness of China's listed companies of bank objectively, and enhancing the capacity of the profit, the risk management and the innovation in all areas.Under the background of the competitiveness of listed companies of bank, the paper is ready to study by focusing on the main line of listed companies of bank and following the idea of the general theory to empirical analysis to the strategy research. First, it defined the concepts of the competitiveness, enterprise competitiveness and the listed companies of bank, and introduced the industrial competitiveness model and the enterprise resource-based model. Second, following the principles of establishing the index system, this paper established an evaluate index system of the competitiveness of the listed bank and the evaluate method. In the establishment, the paper followed the three business principles of"profit-making, safety, liquidity".In the evaluate method, the paper uses the entropy method to determine the competitiveness index weights of listed companies of bank firstly, then, uses the gray single-level evaluate model to determine the ranking of listed companies of bank.Then, the paper researched China's four state-owned large commercial banks and seven joint-stock commercial banks. The results showed that the profit capability, the security capability and the market share capability are the major factors to affect the real competitiveness of listed banks, and corporate governance structure, incentive mechanisms and the innovation capability are the major factors to affect the potential competitiveness.Merchant Bank has the strongest overall competitiveness and Industrial Bank and Pudong Development Bank are in the second and third place. Meanwhile, in addition to Industrial and Commercial Bank of China's comprehensive competitiveness in the sixth place, the other three state-owned large commercial banks are at the bottom position.State-owned large commercial banks are positioned in the middle on the real and potential competitiveness, however, apart from ICBC, the others are at the bottom position on the overall competitiveness. Finally, the paper analyzed the actual situation of China's listed companies of bank and put forward some measures to improve competitiveness targetly.