| Ageing is a social problem with widespread concens in nowadays, population in xi'an city turned to ageing in the beginning of 2000 years. Therefore, the research of old people's recreational needs, recreation behavior and market characteristics, having aggressive meaning for making old people have joy to the leisure quality which raises old people.This text takes the old-age residents of xian as sample to collect object, making use of the covariance software of the SPSS15.0 to carry on factorization, square bad analysis, related analysis etc. quantitative analysis, get the recreational consume behavior characteristic and market characteristic of xi;an old people.This text constitutes of five parts, chapter1th is an introduction part, putting forward textual research background, meaning purpose.etc, chapter5th is a conclusion and prospect, to textual main conclusion of the research, and put forward the outlook of further research.Corpus part is chapter2th-4th, mainly launch a research from followings:(1)The present condition of old-age recreational market of our country .contents of chapter2th.Following analysising old age recreational consumption behavior of our country ,tally up old age recreation consume behavior: put a consumption on the structure predominance, in the contents aspect,of the most part is amusing,self-sufficient,society- sufficient.(2) Analysising recreation consumes behavior of the old people in xi'ans, the research contents of chapter3th. after analysising recreational attitude, recreational motive, recreation to consume circumstance and recreation to consume behavior impact factor of old people in Xian in the substantial evidence, tallying up characteristics of old-age recreational market in Xian: very high recreation enthusiasm, obvious recreational motive; partial to the type of amusement, athletics workout and spending a holiday;The total level consume is not high, but the frequency of recreation participate is very high the ;Consuming level presents in two turn ;the male,personnel of business unit, high educational background are the corpuses of high level consumption;The broadcast, television, newspapers and magazines are the main outlet of obtaining information;The influences of related community's consumption to old people behavior is not big.(3) The Present condition of Old-age recreational market in Xi'an and the way of development.Afeer analysising old-age recreational market of xi'an, in the both side of supplying and needs , put forward the way of developmenting the old-age recreational market in xi'an:Joining the government,business enterprise, personal three levels, set up a old-age recreational industry development system with government as a predominance,the market as the corpus.The creative aspectes of this text lie in:First, withdraw the main recreation motive type of the old-age population in xi'an with the factorization method of SPSS.Put forward develop system of the old-age recreational industry in xi'an ,which make the government as predominance,the market as corpus, on the foundation of analytical present condition of old-age recreational market... |
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