| More and more Chinese enterprises have realized the importance of enterprise internationalization operation, enterprise internationalization operation has become the only way for Chinese enterprises to improve their resources allocation level, enhance enterprise core competition strength and make their enterprises be successful in severe market competition, and the inevitable choice for Chinese enterprises going into world market, continually winning in severe market competition.Due to the limitation and influence of long-term planning economy mechanism ,Chinese enterprises' adaptive ability to the international market is generally poor, from ordinary employees to management personnel, they have not enough realization to the necessity of enterprise internalization operation, people's thoughts and concepts can not adapt to the requirement of corporation internationalization operation, enterprises have not enough understanding for some international practice, during the process of enterprise internationalization operation, they lack understanding and are not familiar with foreign law system, culture, thinking and conduct modes, how our government and enterprise should coordinate so that to guarantee the sooth development of enterprise internationalization operation, such as the above-mentioned problems limit the successful fulfillment of enterprise internationalization operation strategy. To promote Chinese enterprises' internationalization operation, to study and give relative measures for the universal problems during the process of Chinese enterprise internationalization operation duly become the aim of this article.Comprehensive and key study methods are mainly adopted in the analysis of achievements and existing problems for Chinese enterprises in the process of international operation, and comparison method is used in the review of Japanese and Korean enterprise internationalization operation.On the basis of the analysis of the necessity and urgency on Chinese enterprise internationalization operation and the universal problems in the process of Chinese enterprise internationalization operation, it is especially emphasized the importance for the success of enterprise internalization operation in the cultivation of the contingent of international talents; mutual coordination between enterprises; famous brand strategy; seeking for the internationalization operation strategy which is suitable for enterprise own situation; information system management; knowledge management; building of the culture of internationalization level.In the view of the above analysis and elaboration, it is pointed out that internationalization operation is the inevitable choice for Chinese enterprises to improve their resource allocation level, increase survival and development abilities, forming and maintaining core competition strength. Enterprise brand strategy, knowledge management, building up of international enterprise culture for the success of enterprise internationalization operation are originally projected and emphasized, relative problems in the process of the fulfillment of the above-mentioned aspects and attentions to be paid to are elaborated.The essential idea of the article are: enterprise internationalization operation is the inevitable choice for present Chinese enterprise under the background of the integration of international politics and economy, enterprise should actively adopt answerable measures, overcome its own shortcomings, choose strategies suitable for its own situation in internationalization eye, draw out feasible planning, overcome various unfavorable factors, and push forward enterprise development. |
