| Bus industry of China has had an enormous progress since the end of 1990's, not onlyin the product and technology, but also in the management and marketing. At present,the bus market grows smoothly, in the meantime the competition is fierce between busmanufacturers. It causes a lot of problems such as low profit and high similarity, etc.KL Company is not the earliest bus manufactory, but it has the fastest development,the most famous brand and the biggest influence. In recent years, KL Company hasbeen firmly ahead of the bus industry. Nanjing Jinlong Bus Manufactory Co., Ltd. (NJLfor short) was co-operated with KL Company from 2003, whose main products are ofthe middle and mini bus. The quantity of output and sales has been increased steadily.However, NJL also encountered some obstacles, such as the increasing of raw materialprice, the slumping of demand, the aggravating of competition and the serious similarextent of product.How to improve the ability of gaining more profits, it is known normally:—firstly, should expand the sale market, specializing the products;—secondly, should dig the inside potentiality of enterprise to decrease sorts of cost;—thirdly, should seek the advantageous cooperation with the superior enterprise.Logistics is a kind of new science, having the most influence in the present age. It is asynthetic subject combined with administrant engineering and technical engineering,utilizing the scientific achievement of system engineering in order to improve theefficiency of Logistics system. As a advanced organizational method and managingtechnique, it is widely regarded as very important profit spot (the third spot), besidesdecreasing the cost of materials (the first spot)and improving the productivity oflabor(the second spot).The topic of this paper is that solving the difficult and problems NJL facing now, byresearching and utilizing the logistics theories and methods. On the base of consultingof large quantity of materials and the inside research of NJL, this paper described theexisting problems of logistics management and analyzed the reasons clearly. In order todecrease the cost, increase the profits and improve the competitive power, the rebuildingor improvement of logistics management in NJL must be carded out.This paper consists of the following four chapters. In chapter one, first, it is introduced that the background, the existing environmentand the ways of development about the bus manufactory such as NJL. Next, it ispresented that "Logistics Management" is useful to improving the benefits of company.After that, the status of Logistics Managing at present in miniature or middle-sized busmanufactory is particularly described. Finally, the basic situation of KL Company andNJL and the relationship between them is introduced. Tiffs chapter also illustrates thenecessities of utilizing the logistics theories to solve NJL problems at present.In chapter two, the concepts and theories about enterprise logistics management arethoroughly introduced, especially relating to Supply Logistics and Production Logisticsof the manufacturing enterprise.In chapter three, by analyzing the current situation and existing problems of logisticsorganization and management in NJL, the respects that need to be improved urgentlyare founded out, as well as the reasons that bring those problems are explained. Theanalysis is unfolded from four facts as follows: the structure of logistics organization,purchasing, warehousing and storage, production managing.In chapter four, using the theories of logistics and associating the reality in each side,the aim of this paper is to rebuild or improve the enterprise logistics system and achievethe purpose that solve the present, practical problems in NJLIn short, this paper aims to decrease the costs of logistics management and improvethe benefits in NJL, as well as to supply some valuable reference to other similarproducers in the same field through the research of the enterprise logistics managementadopted by NJL. |
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