The Competitive Advantage Of Chenghai Toy Industry Cluster Study

In the globalization and the knowledge economy, industry clusters have anincreasingly significant impact on regional economic development, so it becomes one ofthe hot issues to the scholars and the government policy-makers. Industry cluster'scompetitive advantage plays an important role on its formation and development, andbecomes an important component of the industry cluster theory. Economy of scale, division of labor and networking are three important common sources of the competitiveadvantage, but different types of industry clusters also have some special factors. For thisreason, the research on toy industry cluster's competitive advantages of Chenghai will richthe competitive advantage theory and help Chenghai toy industry develop healthily andrapidly.Research methods such as case study, literature study, comparison and analysis areused in this paper. Industrial economics, management theory are also used for requiringcompetitive advantage sources. In case study, typical enterprises and professional marketsare investigated, governors, president of toy association are interviewed.Based on the review of the basis theory of industry clusters, with Porter's DiamondModel, sources of Chenghai toy industry cluster competitive advantages are deeplyanalyzed, and detail suggestions are raised to enhance industrial competitiveness. Thethesis is divided into four chapters. The first chapter mainly focuses on the meaning of theresearch topic, the brief comments of home and abroad study results. In the second chapter, the connotations, the organizational structures and the affecting characteristics of industryclusters are expounded; concepts and types of industry cluster's competitive advantagesare also analyzed. In the third chapter, the basic situation of Chenghai toy industry cluster, the main elements of competitive advantages and the opportunities and challenges that itfaces are discussed. In the last chapter, Countermeasures for toy companies and the wholecluster are given to fight against problems.The innovations of this paper lie in the choice of topic, the special sources ofexport-oriented and labor-intensive industry cluster's competitive advantages that itanalyzes, and the Feasible proposals for upgrading development of local industry cluster.