Competition In The Market Strategy Of China's Telecom Business In Transition

With the development of the telecom industry of China, the telecommunication operators like China Telecom faced the austere challenge and crisis. According to the common rule of the international telecom development, China Telecom had brought forward the transfer stratagem. Firstly, this article introduced the development of the international telecom industry from now on. Secondly, having based on the analysis model, the author analyzed the core competition abilities of China Telecom by the production lifestyle theory and SWOT method, especially on the transfer business—"BEST TONE" and "BIZNAVIGATOR". Thirdly, along with the transfer stratagem, the author made suggestions on the marketing competition strategy about the "BEST TONE" and "BIZNAVIGATOR". Finally, in the view of promoting the enterprise's competition, the author brought forward that the inner resource of China Telecom should be allocated in order to accommodate the transfer stratagem.China Telecom had to try her best to develop the transfer business—"BEST TONE" and "BIZNAVIGATOR" as soon as possible. At the same time, China Telecom should allocate the inner resource with reason so that she can reach the target of transfer stratagem.