Brand Competitiveness Based On The Concept Of Sustainable Development Of Urban Studies

With the violent development of the Science&Technology and the deepening of the reform and opening, nation, region, city, enterprise, even personal have faced to global competition, The district as a multi-dimensional space carrier has competed for resource, market and the chance of develop. This paper plans to do the research on the basis of something studied from the forefathers, application of the theory of the sustainable competition, by the way of deduction and summarization, it puts forward the keep approach of brand competitiveness of city from philosophy thinking is to achieve sustainable competitive advantages.1,Reference to the theory of brand competitiveness of enterprises, base on the characters of development of the city, it systemic put forward the conception of competitiveness of brand about city, and analyze the characteristic, component factor, measure dimensionality of brand competitiveness of city. The model of brand competitiveness of city has built.2,At the same time, it discuss the connotation of brand competitiveness of city from sustainable development, brand competitiveness of city is important contents of urban core competitiveness, it embodiment directly sustainable development of city , it is the external expression of sustainable development. The realization of brand competitiveness of city include three levels: comparative advantage, competitive advantage, sustainable advantages. Sustainable advantages is the stratosphere of brand competitiveness of city.3,Sustainable competitiveness is the direct reflection of urban economy, and it is the dynamical of urban sustainability. It is the significance for know and practice to the city construction and development. Sustainable competitiveness is a dynamic procedure, it need three phases which is upgrade steps: popularity- reputation- loyalty. Upgrade steps is the only way for realization brand competitiveness of city.The upgrade dynamic of sustainable competitiveness is influenced by many factor which include innovation integration, knowledge management, organizational learning, talent aggregation, coordinating development, customers' value, net working and velocity, mobility, efficiency and concertedness. The upgrade dynamic and dimensionality of sustainable competitiveness are the important condition which result in popularity to loyalty.4,Aiming at the actuality of Qingdao city, the test put forward the ountermeasures for advance the brand competitiveness of city. It is significant for the healthy, stable and continuable development of Qingdao city.