Gas Group In Guizhou Anshun Marketing Strategies

In recent years, along with the international social increasingly pay Abstract discovered and relevant technique is applied, make the gas no matter source or technology has a corresponding guarantee .At the same time ,the country supports to invest in the gas industry, so, at present the competition for this industry is violent. Those company which have strength for example XINGAO and Chinese coal gas have taken the lead.But, through several years, we discover the gas industry has developed slowly because the it is special. There are many problems in the industry.Guizhou gas co. group is developing Guizhou markets in order to realize it objective. Anshun is an important city in Guizhou, so it is necessary to analyse how to develop it gas market.The contribution uses strategic principles, evaluating and analyzing the macroscopic environment and the microcosmic environment of Anshun, analyzing the internal environment of Guizhou gas co. group. use Porter model,SWOT(Strength, Weakness, Opportunity, Threat) and STP (Segmenting,Targeting, Positioning),in order to offer a developing strategy of the gas market of Anshun for Guizhou gas co. group to consult.