The Vanguard Of Management Consulting Firm, Telephone Marketing Research

In the fierce market competition, telemarketing as an marketing pattern that can help the company to gain more profit have been used widely in overseas and obtains great success. But in our country, the research and use of telemarketing need further promotion.After analyzing the development of telemarketing and the using of telemarketing in our country, the necessary to develop telemarketing is referred. Then analyzed the current situation of Beijing era & pioneer management consulting corporation and the main issues arising in the course of telemarketing: such as target customers locate inaccurate; Database is inaccurate; support systems and media are imperfect; telemarketing process is not smooth; Quality of telemarketing staff are not high; team sense is not strong, etc.In light of these issues, analyzed the urgency and feasibility of changing strategy in Beijing era & pioneer management consulting corporation. And propose the corresponding measures in developing marketing strategies—Develop a marketing strategy, locate target market accurately; establish a high quality database; establish a good support system; regulate the sales process; stable sales force; form effective integrated portfolio management team to play each employee's wisdom; enhance customer loyalty through customer Relationship Management and so on.Hope that Beijing era & pioneer management consulting corporation will conduct telemarketing successful, raise the profile and develop in the advisory market with fierce competition. Hope the case will play reference to the similar company.