Study Of The Fts The Boss Markets In China Marketing Environment

The paper introduces the status and development trend of BOSS (Businesss Operational Support System) industry analysis of both China and other countries. Focusing on the constrction history, status, investments of BOSS of China Moblie, China Unicom, China Telecom and China Netcom. On the base of analyse operators, studing the marketing, comepetence, capital marketing of vendors of OSS, especially, making some suggestions of marketing stategy of FTS China (Formula Telecom Solutions (China) Co., Ltd)After the elaborate research of the macroscopical and microcosmic marketing surrounding of BOSS of China, then studing the marketing strategy of FTS China.