A Logistics Group Strategic Research

The article carries on the strategic analysis to one of the biggest Chinese railroad private-owned transportation corporation on the basis of the strategic management theory。The main analysis tools we take are competition structure analysis , investment profolio analysis etc。The propose of this article is not only to discover the strategic reasonable aspect ,the more important thing is to discover if there are any strategic problems in the corporation。In the article structure arrangement , three analysis levels are considered: the corporation strategy, the business strategy and the functional strategy。The key point is the corporation strategy analysis。Certainly, The corporation should adopt the expansion corporation strategy。In the development direction, this article thinks it is essential to definite business scope of the enterprise。From this, this article analyzes this corporation strategy through the railroad cargo transportation industry, the transportation industry and the modern logistics industry scope respectively。Taking into account of characteristics of the transportation and modern logistics industry, the corporation strategy and business strategy analysis, should consider merging strategy, strategic alliance and joint-venture companies with other companies including the foreign companies。In addition, through BCG matrix model analysis the railway container project is thought to have the strategic value to the corporation, so the corporation should give priority to the so called strategic business unit。In business strategy analysis sector, in accordance with the strategic management theory, there are competitive business strategies and collaborative business strategies。In the competitive business strategy analysis, , according to the characteristics of the company's products and services, it is suitable that the "strategic clock" is used as the analysis tools。To the transportation companies or logistics companies, focusing on cooperative business strategy analysis should be necessary。From the characteristics of the traditional transportation industry and the third party logistics, conclusions could be that cooperative business strategy is quite valuable to the corporations。In the sector of functional strategic analysis, the article focuses on the operational strategy analysis。To the logistics industry, the operational strategy is the core functional strategy。...