Hunan's Home Run Supermarket Chain Operating Model Study

Attribute to its exclusive glamour, chain store operation becomespopular world-wide in a short period of time and this has led to the thirdrevolution in the marketing field. Chain store operation has also becomeone of the most successful operational concepts. The success of chairstore operation accounts for the following two reasons. On one side, thesuccess of this advanced operation concept owes to the mass production,the development of retail business with modern logistics, thetransformation of the organization and the trend of operationalinnovation; On another side, the success also owes to its accurate andscientific orientation of the operation mode and its adjustment.Chinese chain store business is confronted with unprecedentedchallenges,Thus, it is necessary to build up their own operation modelwhich can fit their demands. Therefore these entrepreneurs caneffectively integrates all sources such as talents, capital, poverty andinformation, keeps high-quality management and specialized operation,and generates core competence.This article firstly analyzed main advantages of the basic policy andoperation model of Hunan Joindoor Hypermarket Co., Ltd., revealingproblems of old operation model. Then, it introduced the procedure andmajor aspects of Joindoor operation model modification andoptimization, as well as results of the modification. Considering theunique positioning and conception, this article made a specialcomparison between Joindoor and current main flow operation model, discussed the motive of operation model modification and detailedmodification content, and concluded Joindoor experience of "rationalmodification and looking into future". By analyzing and summarizingthe whole process of Joindoor operation model selection andmodification, this article exhibits proven successful fruits and intends toexplore future trends for reference of Hunan local chain entrepreneur'soperation model construction and development.