Research On The Competence Of Chain Incubators From The Perspective Of Business Operation

In recent years,under the influence of the dividend policy and the "mass entrepreneurship and innovation",the demand for entrepreneurship is growing and the incubator fever continues to rise.When the number of business incubator grows rapidly,the incubator industry is facing the situation of crisis elimination.In the aspect of organization of incubator,the emerging business model-chain operation has emerged.Compared with traditional incubator,chain incubator has the characteristics of branding,networking and specialization.Through model output,chain incubator has been rapidly distributed and expanded throughout the country,and has produced amazing competitiveness.The source of competitive advantage of chain incubator is a focus issue with both realistic and theoretical significance.(1)This paper adopts the Grounded Theory to refine the structural model of chain incubator competence from the perspective of business operation,using the data of 9 cases of local chain incubators.It refines three fundamental categories including customer interface,network collaboration and service capability,and fifteen sub-categories,such as,space carries,standard system and core traits based on the logic of “basic level-behavior level-result level”.(2)From the perspective of business operation,it further explains the logical intension and the case applicability of the structural model of chain incubator competence.It describes how chain incubator gain market competitiveness as an logical procedure of "basic support-action effect-result reflect".In the aspect of customer interface,the chain incubator creates a functional and characteristic space environment,cooperating with the information processing mode of intelligent linkage,and is supplemented by many aspects of emotional factors,forming a basic interface to improve the experience of entrepreneurship.In the aspect of action strategy,based on the output of standardized mode,the chain incubator builds a large-scale internal chain network,combining professional and scarce social resources and builds an ecological external resource network.It coordinates internal and external network members' interaction and the resource flow through the network to optimize the cooperation and structure of network and manage internal and external network synergy.Relying on the basic interface and network strategy,the chain incubator can provide new office experience and high-level service characteristics.It can quickly and accurately adapt the internal and external resources of their own precipitation to the full incubation needs ofthe incubators,and optimize the internal operation flow of the chain system.(3)Based on IPA analysis,the main categories and categories of chain incubator competitiveness analysis model are further analyzed and the performance degree-importance degree of each category is obtained.Based on quantified relationship of the performance degree-importance degree of the categories,the strategy of improving the competitiveness of chain incubators is obtained.This research combines the scientific qualitative analysis method and the quantitative research method,this study carries out an exploratory study on the connotation and advantages of business operation model of the local chain incubator in China,and it provides a reference for both theoretical analysis and strategic practice of the chain incubator.This study enriches the research on business model and provides a practical guidance for the chain operation of entrepreneurial business incubators in our country.