Well-being Life Insurance Company South China Branch Performance Management

With the entering into WTO, The domestic and internationalcompetition is becoming increasingly fierce in Chinese insuranceindustry. Domestic insurance companies are facing unprecedentedchallenges and impact. How to constantly improve their competitivenessand ability of adaptation and how to enhance team effectiveness andoverall capability? Successful performance management is the keyanswer. It is shown by practice that, to face the intense marketcompetition and the rapidly changing business environment, only aneffective performance management system can improve the managementand make the operation effectively. And then, enhance the ability tocontend with international rivals.This paper studies the performance management of South Chinabranch of Ankang Life Insurance Company. From the study of the currentsituation of its performance management, the writer analyzes the statusand problems the company is facing and constructs a new performancemanagement system for the South China branch of Ankang LifeInsurance. Empirical analysis, comparative analysis, case analysis andactual survey methods are used in the study.The author hopes to learn from the advanced theories and maturedexperience abroad on the performance management through this study.